I’m Erin Ferree Stratton, designer.

I collaborate with coaches, authors, and speakers to turn work that matters into full-blown visual and emotional experiences.

I speak in pictures.

So much gets said without using words. When someone tells me their goal or their story, I see it. When I feel something, it’s in color. I’m constantly deepening my visual language skills and new ways to create beautiful brand experiences for myself and my collaborators (view my brand paintings.) We create a whole unspoken language for how their brand looks and feels to the world, so they have a much bigger impact. All that said, I’ve been working with coaches, speakers, authors, and other entrepreneurs for more than 18 years, and it’s honed my strategic thinking. Most of my clients are surprised by this – they are used to working with designers who say “tell me what you want.” Instead, I like to start with “tell me where you’re going”… and then I create the visual and emotional experience that will carry you there.

I love making things, hanging with my husband, playing tug-of-war with my dog Stanley, period dramas (I am only slightly obsessed with the seams on the costumes), chilling, making ramen and painting. I’m quite serious about the ramen. We’re talking a 3-day process that leads to real, Japanese ramen here.  My guilty pleasures are fancy meals and fine bourbon.

I don’t actually dream of anything else other than exactly what I’m doing. I’m living my biggest dream right now, living in an adorable house, making beautiful things, working with fun people who do meaningful work and making them look good as they do it. And traveling, every once in a while.

Why I Design… and What I Want For You


Because truth is not only spoken; it is seen and it is felt.

Because entrepreneurs doing meaningful work deserve design that says “I know what I’m doing.”

Because beautiful communication connects you to your favorite clients on a deep, visceral, gut-knowing level.

Because attention to detail speaks when words cannot.

Because other people see things in you that you can’t see about yourself.

Because you deserve to take your clients’ breath away.

Because your clients deserve to feel what you stand for and will do for them, before they hire you.