Playing lately with the idea of “rapid prototyping” in my brand… getting things put together quickly and loosely and then out into the world. Seeing what sticks and what doesn’t before going deep into the development trenches.
Where could you use this approach in your brand? Here’s some food for thought (follow the link if you’d like more in-depth info on this topic).
Wanna Create A Great Product? Fail Early, Fail Fast, Fail Often
On the morning of December 17, 1903, Orville and Wilbur Wright eyed another chance at getting their flying machine off the ground. The brothers and five other men lugged their 600-pound machine over a quarter mile uphill and placed it on a 60-foot monorail. They had done the same thing three days earlier but crashed, breaking several parts in their flying prototype.
This day was different. Undeterred by their failure a mere 72 hours ago, the flying machine made its way down the monorail and picked up speed. Wilbur ran along the side of the plane, steadying the wing. As the machine left the ground, a camera shutter opened, capturing one the most inspiring moments in human history. Twelve seconds and 120 feet later, what was previously impossible was now a reality.
That day, the Wright brothers finally arrived at an ultimate success, but the path was filled with disappointing detours and a daunting string of failures. Innovation and failure go hand in hand.
Fearing failure stifles creativity and progress. If you’re not failing, you’re not going to innovate. Do your product or service a favor: embrace failure and blueprint a plan that affords you the opportunity to do it early and often. Prototyping can help you do just that.