You may have noticed thatÂ big things have been going onÂ in my business this year. Iâ€™ve been stepping up my game and creating a more clear, concise and polished brand than ever before. And people have been asking me what has changed, and how Iâ€™ve done it.
See, itâ€™s my businessâ€™sÂ 10thÂ birthday TODAY.Â And I decided earlier this year that it was time to stop playing small and going around in circles, trying to figure out what my brand was all about. I felt stuck and was frustrated that after all that time in business, thingsÂ still hadnâ€™t gotten any easier.Â And I was tired of it.
And I had a missionâ€¦ I knew that it was time to get out there and teach heart-centered entrepreneurs the things Iâ€™ve learned aboutÂ designing effective brands for small businessesÂ over the past decade (itâ€™s a whole different game than designing brands for big companies!).
I knew that the first step was to admit that I had an embarrassing problem.Â My brand was unclear,Â and had been for years. My clients and potential clients were very confused about what I could do for them. My message was a tangled-up train wreck. And after almost 10 years in business, I wasnâ€™t able to break that 6-figure barrier (and that was the most embarrassing part of all)!
Iâ€™d been helping my clients get clear about their businesses and build more effective brands that convert sales for years. And Iâ€™dÂ neverÂ done my own work for myself (we all know how hard it is to do whatever we do for ourselves, right?)
I buckled down to it, and gotÂ clear, certain and confidentÂ about my business and my message.
Since I got clear, REALLY good things are happening in my business. In the past couple of months, Iâ€™ve beenÂ speaking on big stages,Â I haveÂ a waiting listÂ to work with me one-on-one and my business has beenÂ more profitableÂ than ever before!
When you get clear about your brand, you can:
- Stop â€œthinking about itâ€Â and get clear and certain and start taking ACTION in your business
- Say what your business is all about in aÂ clear and powerful way
- Express the value of your services andÂ get paid what youâ€™re worth
- Get your ideal clients toÂ understand what you doÂ and make them want to hire you
- Increase yourÂ sales conversionÂ with your brand
- Work lessÂ on your brand and marketing while getting better and better results
â€œSeeâ€ you on the call!
P.S. Hereâ€™s what Michele PW (Your $Ka-Ching!$ Marketing Strategist) had to say about my transformation after I got clear: â€œI met Erin several years ago andÂ her transformation has been nothing short of incredible.Â I was SO moved by her story on stage (not to mention the extent she was able to transform herself) â€¦â€ On this call Iâ€™ll reveal how I transformed myself and got clear and how you can, too!