It seems that some people have started to believe that a brand is simply a logo, and that their business will be just fine if they just have a logo to wear.
This couldnâ€™t be further from the truth. A logo is a part of a businessâ€™s brand. But, itâ€™s only one small part.
Going out into the world with just a logo is like going out in public wearing only a teeny, tiny t-shirt. Itâ€™s the stuff that nightmares are made of â€“ youâ€™re pantsless!
How embarrassing. You start to get coldâ€¦ people are staringâ€¦ and you certainly donâ€™t want to think about sitting down.
On top of that, you donâ€™t know what motivated you to leave the house less-than-half-dressed in the first place.
Wouldnâ€™t it be lovely to have a full outfit? Even better, wouldnâ€™t it be great to have a full outfit that looks great on you, fits you perfectly, and makes people stare for all of the right reasons?
Thatâ€™s where the rest of your brand wardrobe comes to the rescue. It, too, needs to:
- Look great on you. A businessâ€™s wardrobe should contain a full set of gorgeously designed materials. Every piece should look stunning and compliment the other pieces in your brand wardrobe.
- Fit your business perfectly. Your brand should be designed to fit your businessâ€™s vision, mission, values and personality. Discover the statement you want your business to make, and then tailor your brand to show off every curve.
- Make people stare. Your brand should appeal to your ideal clients, so that theyâ€™ll be attracted to your business. To do this, take their desires and preferences into account when youâ€™re developing your brand.