Other Ways To Differentiate Yourself
Niching is the best way to establish a differentiation that will lend credibility and expertise to your business. But itâ€™s not the only way to differentiate yourself in your field. The following methods arenâ€™t as effective as niching but are often pretty easy differentiators to start out with, and they are still measurable, definable, specific, and unique:
- Geography: Typically, geographic differentiation means that youâ€™re the only provider in your area. Or, that you were the first in the area, or that youâ€™ve always lived/worked there.
Geographic differentiation can also come in the form of being involved in the community. For example, â€œYour Hometown Realtorâ€.
The danger of this differentiation is that other companies can always move in. Defending and maintaining it can be difficult.
This also comes into play when a product is â€œMade in the USAâ€ or something similar.
Or, culture can be a differentiator if youâ€™re developing a product that calls upon someoneâ€™s personal culture, like their allegiance to a particular sports team or a religious belief.
Plus, it talks about how to niche your small business, and how to use that niche and your differentiation to rise above your competition.
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