Using photos on your website is a great way to add more color, visual interest and to add to your siteâ€™s overall emotional tone. But, photography can be a budget-buster. Here are some tips on using photos:
- As an element of the general page design. Photos can be placed underneath your navigation items in a vertical navigation menu, or in the upper right corner of your website frame. This can add visual texture to every page of your site, and act as a major contributor to your Visual Vocabulary. This is a great technique for livening up a website for a company that has a very simple logo or a text-only logo. You can also change these images from page to page to add more variety to your site.
- As a feature on the home page. Many home page designs are centered around a large image in the center of the page. This image may also be accented by some words â€“ a tagline, service bullet points, or a marketing campaign statement like â€œKidsâ€™ Easter Fashions That Hop!â€. If youâ€™re not ready to write a detailed home page, or if your companyâ€™s brand is more focused on emotions, this can be a great approach. This is also a strong solution for companies whose brands depend on visuals â€“ like fashion companies, furniture companies, or even design companies.
- To highlight your companyâ€™s offerings. In a product-based company, this usually means having photos of your companyâ€™s products throughout the site. You should certainly use photos of your companyâ€™s products in the shopping cart to show the products off and communicate their value. If your company is a service company, then showing photos of what you do may be difficult. If you do produce a physical end-product â€“ like a decorator or architect, for example â€“ then be sure to take photos of your work and post them on your site. If you donâ€™t, then you can highlight your offerings by writing up case studies or posting testimonials and including your clientsâ€™ head shots or logos next to those.
- To show who you are and build trust. Whether you sell products or services, it helps to have a headshot of yourself and any key people in your company on your companyâ€™s â€œAboutâ€ page. You can also use these photos on your press page, and alongside promotions for classes or written materials to show whoâ€™s involved in your company. I also suggest placing a headshot on a thank-you page. This helps to build trust and makes your company seem more â€œhumanâ€ and friendly in this technical media.
- As an accent throughout the site. You can use strategically-placed stock photos throughout your site too add visual interest. If you choose to do this, I recommend that you select photos that have a similar theme. This means that they have subject matter and/or color palette commonalities. For example, one site that I designed for an investment firm included photos that all depicted sports. Another site that I designed for a computer company had photos that all had a muted color palette. This helps the site to look cohesive.
- As a highlight or special promotion. If youâ€™re promoting or selling a special service or product that you want to shine a spotlight on, accenting your offer with a photo or even an illustration can help bring it some extra attention, and get it noticed on your site. This will help you to close more sales.