The second way to get photos for your marketing materials is to buy photos from a stock photo website.
Stock photos can be great because:
- Stock photos are affordable. With prices ranging from $5 to $100 for most royalty-free stock photos, even the smallest of businesses can afford to use photographs on their marketing pieces.
- Widely available. Before the Internet, stock photos were only available by calling stock photo houses, getting catalogs and talking to their representatives. This didnâ€™t make it easy for small businesses to get access to stock photos without going through a design agency. But, now, stock photo houses have searchable websites that make it easy for small business owners to go find their own photos.
- Lots of subjects/topics. Youâ€™d be amazed at the breadth of the content of the photos. People of all ages and races, in all sorts of places and situations, doing a whole variety of things. Animals, objects, locationsâ€¦ itâ€™s all there.
Some of the cons against stock photography include:
- You canâ€™t control how the image is used by others. Your photo of a smiling young man could later be used as a testimonial fee for a new type of medication â€“ implying that your spokes model now has â€“ or recently recovered from – some sort of horrible disease!
- Your competitors might use it. Along the same line as the above point, you canâ€™t keep your competition from using the same image. They may use it out of ignorance â€“ if they donâ€™t do their research on your materials, then using it may be purely accidental. Or, they may use it to piggyback off of your reputation and your marketing efforts.
- You canâ€™t always find what you want. If youâ€™re looking for something really specific â€“ like a piece of technology or a very particular topic, then you might have some trouble finding an accurate image.
- Searching takes a long time: Since there are so many sources out there, and each source has many, many images available, it can be a very time-consuming process to search for the ideal image. Be sure that you have enough time to address this in your projectâ€™s timeline.